POPSUGAR Play/Ground is a two-day festival for women, designed to help them live your happiest, healthiest life. With participating from over 100 vendors and partners, the 2018 event drew over 10,000 attendees and featured appearances by Kate Hudson, Mindy Kaling, Kayla Itsines, Yara Shahidi and many more. Guests enjoyed activations from sponsors such as Kohls, Tarte, Adidas, EyeLove and Victoria Secret and live performances from Tinashe. The event garnered over 2.5MM media impressions in its first year.
Role: In-House Event Director | Agency: ReedPop + The Gathery