Instagram relaunched the iconic Instaskate holiday franchise in retro fashion - gathering 250+ creators in West Hollywood for a one-of-a-kind rollerskating celebration. The “neon winter” themed event included a custom roller rink with themed cocktails, wearable giveaways, and performances from Rebecca Black, DJ Domo, and a local skate crew. Throughout the event, @Creators conducted Creator interviews and guests enjoyed the old school photo booth and festive food & drinks. Optimized for Reels content, the event provided an epic backdrop that fueled festive fun, connection, collaboration, and Reels!
Role: Executive Producer (in-house @ Meta) | Agency: Civic Entertainment Group