San Pellegrino wanted to drive awareness for the newest flavor in its Fruit Beverages collection, Ficodindia e Arancia, as well as it’s newly-launched Delightways app. InStyle produced a custom, consumer-facing pop-up café at Brookfield Place showcasing San Pellegrino Fruit Beverages and the Delightways app in fun and engaging ways. The event received over 2,500 guests in 4 hours, who enjoyed complimentary drinks, prize-winning games and insta-worthy photo moments.
Role: Event Director | Agency: Mark Stephen Productions