For Meta’s 2022 Vidicon activation we programmed 4 unique event spaces to educate, connect and entertain creators across 3 days. From the Meta Splash Lounge (an all-day pool party that brought the metaverse to life) to 2 distinct Creator Lounges and Instagram Night Out (the official Vidicon after party headlined by Latto), Creators engaged with each other and dozens of interactive installations, resulting in thousands of reels created and hundreds of connections made.
Role: Instagram Creator Marketing Lead | Agency: MKG