For the inaugural El Clasico Miami the Robot Company was tasked with creating a series of immersive events bringing to life one of the biggest rivalries in all of sports through VIP experiences, large scale consumer engagements and talent activations. Events included the FamJam celebrity soccer match presented by Nike and Beats, Casa Clasico Fan Fest attended by over 10K guests and intimate concerts headlined by Drake and DJ Khaled.
Role: Executive Producer | Agency: The Robot Co