The Madewell Roadshow served as an extension of the Denim Atelier, offering customers a chance to enjoy bespoke embroidery and tailoring services in various markets to create their perfect pair of jeans, alongside some added hospitality touches like floral arrangements, branded beverages and snacks to level up the experience.
The 2024 Roadshow visited stores in 5 markets: Charleston, Austin, Los Angeles, Brooklyn and Nashville.
Role: Lead Producer | Agency: Care of Chan